Thanks to the advancements made in technology, many businesses have established online platforms where they have continued to trade. Expanding to digital platforms has been a primarily lucrative step. However, it has come with its downsides as well. Many brands have suffered a lot of pitfalls.
One of these major issues involves reputation damage through the sale of counterfeit products and trademark and copyright infringement. That being said, in recent years, companies have begun to fight back through the digital brand protection solution, according to ImmuniWeb. Let’s look at how this has been made possible!
What are the best practices today?
It is safe to say that many brands suffer from various infringements. Ranging from trademark issues to misrepresentation of their products. In addition, such crimes are not only targeted at larger businesses but emerging ones as well. Luckily there are several measures you can put in place to avert disaster. The following are the best ones available today:
Creating a brand-specific strategy
Every company has its own identity and a specific way of running itself. Finding the best digital brand protection solutions can also be brand-specific. Additionally, with over 5 billion users worldwide, the global digital niche presents significant opportunities for brands. As such, it’s vital to have a strategist look into the issues a brand might face and formulate a comprehensive plan on how to deal with problems.
In this process, a plan is created for a company that highlights a step-by-step approach to brand protection. It involves training smaller teams of workers on how to use various monitoring tools to identify and deal with threats where appropriate.
Taking advantage of available data quantities
We live in a data-rich society. Businesses require information to function optimally. How does this play out in brand protection?
Getting access to data that highlights specific markets where unauthorized products are sold can come in handy. Once it is made available, a solid strategy can be developed to take proactive measures to stop the theft.
Going beyond the usual platforms
Brand infringement doesn’t always happen through conventional means. In many cases, the use of the deep or dark web is in full effect. Such practices provide a tough challenge for companies because finding and dealing with violations can be difficult.
More brands are becoming more aware of this issue. More sophisticated tools and labor are being targeted to off-the-grid markets where the attacks originate from harming the company.
How new developments are changing the protection
Online business is a competitive environment. Here only the most unique and recognisable companies grow. A well-developed plan can ensure your success, especially if you’ve already created a trusting consumer base.
To keep this level of performance, you’ll have to adopt a DBP solution that works. Let’s look at some of the best practices today.
Emergence of blockchain technology
Blockchain tech has seen a great boost in recent times. It is a ledger that allows transactions to be made through a decentralized network of computers. An important feature of this system is enhanced security.
Nowadays this feature can be used to identify and confirm the authenticity of a product on the market. This ultimately means both the business and the customer can verify the nature of a product to ensure it is not a copy.
Enhance social media platform tools
Brand reputation can be understood through looking at social media platforms. Until recently, the main issue with monitoring social media sites was the lack of tools designed for it. Social media platforms are rapidly expanding. But thanks to special fraud detection tools, brands can quickly address a problem before it gains any form of momentum.
Application of ML
Machine learning is another technology that has gained a lot of traction in the last decade. It relies on the use of AI to allow systems to learn through available data without programming.
As it has become more sophisticated, it can be applied to looking at a wide range of online business databases. Once the information is made available, it then proceeds to identify any sales practices that are sketchy in nature.
Enhanced security on online platforms
Online marketing sites that are dedicated to selling products have also invested in security. These measures have made it possible for safer selling practices. By working closer with brands, these solutions have become more sensitive in identifying any unauthorized business transactions. Thanks to this, brands can enhance the following :
- Product quality
- Customer relationships
- Business reputation
- Adaptability
- Sales numbers
What does the future look like?
Technology always determines how well your protecting solution can be. It is important to keep in mind that criminals also update their arsenal, therefore, it is very important to always stay on top of your game. Some advances in this particular sector include the following:
Increase use of Artificial Intelligence
AI shows a lot of promise and can be applied in many industries. Its versatility makes it a reliable tool to quickly identify infringements, giving companies a fighting chance.
Improving the public’s understanding of brand protection
Involving the general public in brand protection could also be an effective strategy. It highlights the benefits of having authentic products and how to avoid getting scammed by unauthorized sellers. This can be done through:
- TV campaigns
- Social media posts
- Creating special incentives for purchasing
Encouraging platform cooperation
Online business platforms will come together as a collective to reduce brand infringement. Achieving this will involve the use of monitoring tools and new technology to help each other find culprits. Such collaborative efforts not only help reduce crimes against the companies but also reduce the costs of doing the campaign alone.
Final thoughts
Running an online business can be a daunting task. With a lot of important details to keep in mind, it becomes even more complicated when your brand is constantly under attack.
Prioritizing your brand is important to prevent or tackle any attacks.
For this, you will require digital brand protection solutions, which are becoming more sophisticated. Thanks to technological advances, you will be able to properly strategize and shield your business from any potentially harmful attempts to ruin your brand.
Also read: Apple is Shaping the Future of Mobile Gaming
